Identify and Evaluate Your Potential Business

If you know that you want to start a business, but aren’t exactly sure what you want to sell, this step will help you identify a problem that you can solve. If you already have an idea or have started building a product, this step is critical in helping you pause to (re)think about what you want to create and why. In addition to the exercises provided, the Valid Startup Community Forum is a perfect place to bounce ideas off of other entrepreneurs in the ecosystem.

Key concepts covered include:

• Opportunity Recognition
• Problem Verification
• Demand Analysis
• Choosing Your Solution