Verify that your solution offers something new

Hold onto your research hats, this step will take a deep dive into the current market solutions as well as those that may have attempted to live in the past. You’ll understand how your product or service is different – where it excels and where it takes a back seat. At the end of this step, you will have a complete Competitive Analysis that you can use in business plans or pitch decks.

Key concepts covered include:

• Competitive analysis
• Historical solution review
• Market readiness