The Future of Entrepreneurship Starts Here.
Valid Startup gives every founder, coach, and innovator the same superpower, the ability to validate faster, build smarter, and launch with confidence. This isn't just a program. It's a new way to build what works.
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90% of startups fail. Most didn't have to.
It's not the idea that's the problem it's the assumptions.
Wrong market
Building for a market that doesn't exist
No demand
Creating solutions nobody actually wants
Too slow to validate
Building before testing assumptions
Founders fall in love with the build and skip the one question that matters: "Is this worth it?"
Valid Startup helps you de-risk your idea before you spend a dime.
From Idea to Evidence, in Days Not Months
Valid is a founder-first toolkit for rapidly testing your startup idea before you build.
We help you:
Built to Validate. Designed to Scale.
Our proven three-step process takes you from uncertain idea to confident decision.
Frame the Idea
Define the customer and key assumptions.
Identify your target market, core hypotheses, and success metrics before you begin testing.
Test the Market
Landing pages, surveys, and smoke tests.
Run lean experiments to validate demand, pricing, and product-market fit with real data.
Read the Results
A decision report that tells you what's next.
Get clear, actionable insights with recommendations to pivot, persevere, or pass. With Valid Startup, you're never alone. Your cohort members and mentors are here to help.
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Whether you’re an entrepreneur, a startup coach, or an organization, there’s a validation path built for you.
Start a Business
First-time founders and experienced entrepreneurs use Valid Startup to save time and money! No more guesswork, overwhelming text books or tedious video lessons. The Valid Startup program walks you through the process of validating your idea and building your business, one step at a time.
Lead an Entrepreneurship Program
Earn substantial income while guiding others. Corporate Innovation Teams, College Professors and Business Coaches use Valid Startup to develop new products, teach entrepreneurship classes and guide clients on their business development journeys.
Empower Entrepreneurs
Universities, incubators, and innovation programs use Valid Startup to equip founders with the tools and frameworks to validate ideas faster and smarter. No more outdated theory, guessing, or unfocused mentoring. Our platform provides a structured, data-driven approach to market validation, making it easier for your organization to develop fundable, investor-ready founders — all under your brand.
Whether You're a First-Time Founder or a Serial Operator…
Valid Startup Makes You Smarter
Pre-Seed Founders
Startup Studios
Corporate Innovators
Students & Hackers
Trusted by Builders, Backed by Evidence
Lo Toney
MP, Plexo Capital
"Jennifer possesses the qualities we look for in a GP. She has a powerful, unique investment thesis and is rigorous in her vetting process. What makes Jennifer stand out, though, is how well respected she is by, not only the entrepreneurs in her portfolio, but also the entrepreneurship & GP community at large.
Maryam Ziaei
Founder, iSono Health
"I have known Jennifer both personally and professionally for many years and she has always been a source of inspiration. At ATO Ventures, she helped us with customer discovery, validating product-market fit, and making our business more attractive for other investors, which resulted in us closing a multi-million dollar, oversubscribed round last year. She has been always a great resource and helped us think outside the box and think of unique business opportunities. She also connected us to resources inside PR that will facilitate our go to market."
Patricia Fallon
CEO, Quick Balance
"This is a path of great resistance, persistence and fight against all obstacles; I have found in Jennifer and her team great experience, passion and determination to build Quick Balance together as a world class solution. Also, in every conversation we have, she challenges me and helps me to do my best. This process has been one of the most enriching I have had in my working life."
The Only Comprehensive Program Designed to take you from IDEA to PROFIT, Step-by-Step
Simple Instructions for Testing and Building your Idea into a Company, One Step at a Time
- Entrepreneur Community Forums
- Live Mentor Office Hours
- Done-for-you Spreadsheet Templates
- And more...
